News 15 June 2020

Pop Up Products Limited and Altrex BV have agreed a new 10-year partnership

Since the partnership came into existence in 2009, both companies have been able to celebrate many successes together, such as developing the world's first one-person erect tower range and delivering more than 700,000 tower components in the UK market. The relationship with this access products specialist in the UK began when they turned to us with a question. By combining our knowledge, we found – and are still finding - solutions that may rightfully be called quality products.


The facts about the partnership of Pop Up Products Limited and Altrex BV

  • We have worked together since 2009
  • We have jointly developed world's first one-person erect tower range (MiTOWER, MiTOWER PLUS & MiTOWER STAIRS)
  • Introduced the latest generation EIGER500 & EIGER250
  • Delivered >700,000 tower components into the UK market
  • Made joint investments in industry leading tooling & innovation projects

In the new 10-year agreement, we have agreed about the sales and distribution of mobile access towers, ladders, stepladders and associated access products in the UK and Ireland. We also agreed a Worldwide Intellectual Property (IP) partnership. We are looking forward to the next 10 years with a lot of collaboration and innovation.

“We have worked with Altrex since 2009, to find a partner like Altrex and to work with such a dedicated and professional team is fantastic. Our goals and values are completely aligned, this is demonstrated through our success in developing products, developing new markets and above all serving our customers, we are as one!” Nigel Woodger (Pop Up Products Limited, CEO) said. “On behalf of Pop Up Products, I thank Altrex for the last 11 years and now look forward to the next 10 years of our special partnership”


“The partnership with Pop Up Products Limited is unique, reliable and one of its kind due to the joint competencies and creativity where the beliefs of both organisations come together. The distinctive combination that is created enables the customers as well as the end-users to have access to "the best solutions" when it comes to sustainability, ergonomics, user-friendliness and last but not least, safety,” Eugène Derksen (Altrex BV, CEO) continues.

“I also trust that our companies continue to work together for the next 10 years, like in the past 11 years and that this remains to feel ‘natural’, because the relationship has arisen from mutual added value which results in strengthening each other. Fortunately I still recognize this every day!”